Do you know your company vision or mission?
Can you recite it without looking at it?
If not, then we can pretty much bet that
your employees don’t know it either.
If they don’t know what it is, how
can they embrace what it espouses?
Your vision or mission statement should
be a short, easy to remember statement that represents what your organization is
all about. Here’s a quick guideline
for developing Vision, Mission, Brand, and
a Core Value. We call this group of identifiers
a “Statement of Purpose.”
Your Vision Statement describes
what your organization would like to be.
Your Mission Statement describes
what you must do to achieve your vision.
Your Spirit (or Brand) represents
what you want people to feel.
Your Core
Value should be the one thing
you believe most.
If employees are in tune with one or two
of these identifiers they are more apt to
make decisions and focus on behaviors that
support these ideas.
Examples
A Hospital -
Statement of Purpose
Vision (To be)
The first choice in healthcare
Mission (To do)
Treat each patient/visitor as a guest
Spirit (To feel)
People will feel cared for
Values (To believe)
In personalized attention to needs
Learning Journey,
Inc. - Statement of Purpose
Vision (To be)
To be a resource for retaining a talented,
motivated workforce
Mission (To do)
To help individuals and organizations
embrace learning as a journey rather
than a series of programs
Spirit (To feel)
People will feel competent, happy
and inspired
Values (To believe)
A positive work environment = increased
creativity and productivity
